Spacetalk Adventurer wins international Red Dot Design Award
Spacetalk Ltd. (ASX ticker: SPA,https://www.spacetalkwatch.com/), developer of innovative technologies that keep families safe and connected, has won the prestigious Red Dot Design Award, one of the world’s largest global design competitions, for Product Design.
Spacetalk has built a global reputation for incorporating best practice data encryption, security and privacy technologies in connected smartwatches purpose-built for kids aged 5-12 and seniors aged 60+, with a professional, user-centred design approach.
With more than 18,000 entries across three main design disciplines, the German Red Dot Design Award is one of the world’s largest global design competitions. The Red Dot Award: Product Design, whose origins date back to 1955, appraises the best products created every year for outstanding design quality. The judging criteria include amongst others includes:
- Degree of innovation
- Formal quality
- Symbolic and emotional content
- Product periphery
- Self-explanatory quality
- Ecological compatibility
“Spacetalk is a design-led Company and it is an honour to be recognised by Red Dot, the world’s largest and most renowned design competition. This award is validation of our design team’s ambitious goal to design an iconic watch that would stand out from a crowded market and appeal to both kids and parents,” said Spacetalk CEO, Mark Fortunatow.
A key design challenge was to create a non-intrusive device from both a visual and a comfort sense, whilst keeping it robust enough to survive anything kids can throw at it.”
We adopted a holistic design approach right from the start of the project to ensure every aspect of the product was design-led from a product design, digital design, service design and experience design perspective. Receiving the Red Dot Design Award means we got all these elements right and produced a game-changing product that builds on our proud 20-year history of delivering innovative solutions which keep families safe and connected.”
Adventurer was designed and developed from the ground up by a cross-disciplinary design team from Australia and the UK with leading industrial design team, Tangerine Design, directing the product design from their offices in the UK. The device is a huge advancement for the kids connected wearables category, building on what we have learned from the phenomenal success of our original Spacetalk Kids connected smartwatch, and incorporating major industrial design, hardware and software engineering breakthroughs and enhancements into a high-quality device.”
From discovering and pioneering the application of SMS messaging as a powerful new tool for school- to-parent communication to building the Spacetalk connected smartwatches and App ecosystem from the ground-up, our Company is paving the way forward for an exciting future in the wearables market,” concluded Mr. Fortunatow.
Spacetalk Adventurer, launched in December 2020, is the Company’s next generation 4G all-in-one smartphone watch and GPS device for kids aged 5-12. Designed specifically for children, Adventurer is built with a tough kid-proof ruggedness, IP67 water resistance, and customizable comfortable straps. It is technologically advanced with features that deliver confidence for the child, enhanced controls for the parent, and exciting functionalities for a family to stay connected.
In March 2020 Spacetalk announced the expansion of its global partnerships with mobile network operators to include Telstra for the ranging of Adventurer. Telstra Retail and Regional Executive Fiona Hayes commented, “Smartwatches are the fastest growing market for wearables globally and the addition of Spacetalk will strengthen Telstra’s connected smartwatch offering. Spacetalk is a market leader in Australia in connected smartwatches for children and seniors, providing a practical solution for families to stay connected.”
The Spacetalk App released with Spacetalk Adventurer provides a family environment for fun, engaging and secure media consumption beyond its device control functionalities for the guardian. Every linked contact – parents, grandparents, extended family members and friends – regardless of whether they are Android or iOS users, can interact with linked Spacetalk devices and each other through the Spacetalk App.
This announcement has been authorised by Spacetalk CEO Mark Fortunatow.
For more information, please contact:
Investor Relations and Corporate Development
M: +61 401 462 712